AboutNL | SEO Blog Content

The Client

AboutNL is one of the Netherlands' go-to online destinations for travelers and expats looking to explore, relocate to, or simply understand Dutch culture and life. With a community of over 300,000 members across their platforms, they cover everything from city guides and national parks to food, culture, and practical expat advice.

The Challenge

With a large and engaged audience, AboutNL needed blog content that could do more than just inform. They wanted articles that ranked well on Google and brought in consistent organic traffic, while still feeling approachable and genuinely useful to readers planning a trip or a move to the Netherlands.

My Role

I was brought on to research, write, and deliver SEO-optimized blog posts across a range of travel and culture topics. Each article had to balance search intent with readability, meaning the content needed to perform in search results and actually be worth reading once someone clicked through.

The Approach

For each piece, I started with the search intent: what is someone actually looking for when they type this query, and what would make them stay on the page? From there, I structured each article to answer that question clearly, while weaving in the detail and local knowledge that sets AboutNL apart from generic travel content. SEO best practices, including keyword placement, internal linking opportunities, and scannable formatting, were built into the writing from the start.

The Outcome

The blog posts I wrote rank on Google's first page, putting AboutNL's content in front of readers at exactly the moment they're planning a trip or researching a move. For a platform built on community and discovery, that kind of organic visibility directly supports their growth.