Portfolio

SEO blog content for a leading Netherlands travel and expat platform, reaching a community of 300,000+ members.

Created a bold, playful slogan for Spot On Coffee Roasters to use across branded merchandise and internal assets.

Wrote a launch email for Soulkitchen's 3,000+ mailing list, helping announce the opening of their luxury dining and nightlife concept.

A website revamp and fresh brand voice for Playa Liquor. I helped them connect with local customers and B2B clients through playful, professional copy and social media content.

Wrote branded Reddit content for a leading Mac software company to strengthen community engagement and support SEO.

Crafted creative email copy for a B2B scale-up, helping the sales team generate leads with C-level decision makers.

Edited jargon-heavy blog articles for Arystech, a cloud and IT consulting firm. Simplified technical concepts, improved readability, and optimized each piece for SEO.

LinkedIn content strategy and management for Simon Consulting and Simon Academy. Helping grow their presence, build brand awareness, and position both as trusted thought leaders in the compliance space.

Provided editing, structural support, and Chicago-style formatting for the second edition of Living Rich as a Student in the Netherlands - a bestselling guide for international students navigating personal finance.