Playa Liquor & Bottling Company | Web Copy & Social Media

The Client

Playa Liquor & Bottling Company is a wholesale distribution company based in Aruba. They supply a wide range of wines, spirits, beers, and more to local businesses - from hotels and restaurants to supermarkets and bars. As the distributor for well-known brands like Barefoot, Estrella Damm, and Truly, Playa Liquor plays a key role in Aruba's hospitality industry.

The Challenge

Playa Liquor wanted to elevate their online presence with a new website and stronger brand voice on social media. The main challenge was striking the right tone: speaking to both B2B clients (hotels, restaurants, stores) and B2C customers (local shoppers) alike. The copy needed to be playful and approachable, but still professional enough to communicate to B2B customers that these products would appeal to Aruba's tourists.

My Role

I was responsible for writing the website's core pages, including the homepage, about page, and blog, as well as crafting a tone of voice that captured the brand's identity. In addition to the website, I also managed and created posts for Playa Liquor's Facebook page, helping build brand awareness and engage with the local community.

The Approach

I crafted website copy that struck a balance between approachable and professional. I wanted it to be clear and friendly for everyday customers, while making sure that the value proposition for B2B clients was clear. On Facebook, I focused on growing the local audience with engaging product highlights and community-focused content.

The Outcome

The Playa Liquor team was thrilled with the copy, feeling that it captured a perfect balance. While the website is still in development, the project laid the foundation for a stronger online presence. Meanwhile, Playa Liquor's Facebook page has seen consistent organic growth, with followers more than doubling since I took over. The brand continues to grow its local presence and build recognition and one of Aruba's leading liquor wholesalers.