Soulkitchen | Launch Announcement Email Copywriting

The Client

Soulkitchen is a new kind of luxury hospitality concept in the heart of Amsterdam, combining high-end dining, a cocktail bar, and a nightclub all in one. Soulkitchen draws culinary inspiration from Japanese and Peruvian cuisine, and in addition to its day-to-night transformation, the venue also hosts private events.

The Challenge

Ahead of their grand opening, Soulkitchen wanted to send a newsletter to their mailing list of 3,000 contacts. While a formal press release had already been distributed, the team needed a separate email for their community - something less corporate and more fun, designed to generate buzz around the opening.

My Role

I was hired to write the launch announcement email that would go out to Soulkitchen’s full mailing list. My job was to capture the essence of the brand and generate excitement.

The Approach

Using the press release and brand references as a starting point, I crafted a short email that captured Soulkitchen’s unique concept and invited readers to discover the space for themselves. The tone was celebratory and playful, positioning Soulkitchen as both an unforgettable experience and a bold new addition to Amsterdam’s hospitality scene.

The Outcome

The email went out to Soulkitchen’s full mailing list and successfully generated buzz around the opening. The team was thrilled with how the copy captured the spirit of the space, and the launch campaign helped reinforce Soulkitchen’s identity as more than just a restaurant.