Simon Consulting & Simon Academy | Content & Brand Strategy

The Client

Simon Consulting is an international consulting firm specializing in compliance and financial crime prevention. They advise a wide range of clients, from financial institutions and fintech companies to public interest entities and cultural organizations. Simon Academy is the company's educational branch, offering compliance courses for professionals looking to strengthen their knowledge in AML, financial crime prevention, and regulatory compliance.

The Challenge

The goal was to grow both Simon Consulting and Simon Academy's LinkedIn presence, build brand awareness, and position them as trusted thought leaders. For Simon Consulting, this meant maintaining a professional tone while finding ways to make complex compliance topics engaging for an audience of experts. For Simon Academy, on the other hand, the challenge was starting from zero; I had to develop a brand voice, content strategy, and presence, all while making compliance education feel helpful and interesting to newcomers in the field.

My Role

I was responsible for managing both LinkedIn pages, from content strategy to writing and publishing posts. I also developed the tone of voice and post formats for Simon Academy, while maintaining Simon Consulting's tone.

The Approach

I created LinkedIn content that balanced thought leadership content with educational value. For Simon Consulting, the tone was professional and insights-driven, and focused on compliance trends and regulatory updates. For Simon Academy, I developed a more approachable voice from scratch, which included tips, study hacks, and easy-to-digest compliance content.

The Outcome

Both LinkedIn pages saw significant organic growth in followers and consistently high engagement, regularly exceeding 10% engagement rates (well above industry averages). For Simon Consulting, the content helped strengthen the company's presence as a thought leader, while Simon Academy's content has successfully grown a community of learners, positioning Simon Academy as a go-to source for compliance education.